heedly.
heed (v.) — to listen, and act on what you hear
Patient experience software for the NHS — starting with a better Friends and Family Test.
Heedly is in its research phase. I'm talking to patient experience teams across the country about how FFT actually runs day to day — the monthly returns, the ward reports, the free-text pile — and what better tooling would look like. Product to follow in 2027.
Ben Graves, founder
Six years building survey software at SmartSurvey, including NHS FFT.
Based in Worcestershire.